The icons of K-Pop
Gardaland hosted the first festival entirely dedicated to K-Pop culture ever held in Italy: concerts, dance masterclasses, dance shows and immersive formats, in collaboration with K-Pop Italia and Kinetic Vibe, with continuous programming from morning until evening.
Our goal: to create two inflatable characters designed to accompany the stage: a rabbit and a cup, both 5 meters tall and fully customized in their graphics.
Two giant presences to tell the soul of K-pop, representing two fundamental aspects: the fandom and the lifestyle.