Marta Pierobon, Palazzo Affaitati, Cremona Contemporanea | Art Week 2025 | 3. ph. Rossetti/Chico

Green House: giving shape to imagination

NASO brings to life the monumental inflatable reproduction of "Green House," a work by artist Marta Pierobon.

Marta Pierobon, installation view at Palazzo Affaitati, Cremona Contemporanea | Art Week 2025. Courtesy of the artist and Cremona Contemporanea | Art Week, ph. Laura Majolino
Marta Pierobon, installation view at Palazzo Affaitati, Cremona Contemporanea | Art Week 2025. Courtesy of the artist and Cremona Contemporanea | Art Week, ph. Laura Majolino

From ceramics to fabric: the birth of Green House

This project started with a meeting with Marta Pierobon and the shared idea of turning her sculpture Green House into what she herself calls an 'inflatable ceramic'.

Debuting at Cremona Contemporanea Art Week 2025 in the courtyard of Palazzo Affaitati, the piece took the artist's research in a totally new direction - from ceramics to a surreal, walk-in architecture that turns the space into a dreamlike landscape, inviting people to physically interact with it.

Marta Pierobon's art explores imaginary worlds through sculptures and drawings built on organic shapes and irregular structures, balancing irony, nature, and delicacy. Our job wasn't to reinterpret that universe - it was to translate it into a new material: fabric and air.
'Green House' sculpture by Marta Pierobon
"Green House" sculpture by Marta Pierobon
Scultura 'GreenHouse' di Marta Pierobon
Starting from the original sculpture, the NASO team built a 3D model to convert its shapes, proportions, and details into a 7-meter-tall pneumatic structure. Full-surface digital printing let us reproduce the colors, gradients, and textures of the original with real precision, keeping its visual identity intact.

Anchoring and rainwater drainage were engineered specifically to guarantee stability and safety on site.
Marta Pierobon, installation view at Palazzo Affaitati, Cremona Contemporanea | Art Week 2025. Courtesy of the artist and Cremona Contemporanea | Art Week, ph. Rossetti/Chico
Marta Pierobon, installation view at Palazzo Affaitati, Cremona Contemporanea | Art Week 2025. Courtesy of the artist and Cremona Contemporanea | Art Week, ph. Rossetti/Chico
Installation of the Green House by Marta Pierobon | ph. Laura Majolino

Imagine. Create. Amaze.

Every collaboration with an artist is where creativity meets manufacturing know-how. We love turning visions, ideas, and imagined worlds into experiences that actually move people - reinterpreting art through the language of inflatable structures.

A special thanks to Marta Pierobon for trusting us with her work, and to Cremona Contemporanea Art Week for making this collaboration possible.

Dare to dream it, we make it real.
Naso
Naso
Credits

[ Marta Pierobon ]
Instagram: @smartissimissima

[ NOT TITLED YET S.r.l. ]
Web Site: nottitledyet.com
Instagram: not_titled_yet

[ Cremona Contemporanea ]
Web Site: cremonacontemporanea.eu
Instagram: @cremona_contemporanea

[ Laura Majolino ] Photographer
Web Site: lauramajolino.com
Instagram: @lauramajolino

[ Rossetti/Chico ] Photographer
Instagram: @andrea_rossetti_archive

[ NASO - Nasoallinsù Group ]
Web Site: naso.it
Instagram: @nasoallinsu

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