Champs-Élysées Taken Over by the Squid Game Doll

For the launch of the second season of Squid Game, a monumental 14-metre inflatable installation transformed one of Paris' most iconic avenues into an unforgettable event that captured the attention of thousands. Behind this striking scenic installation was the design and manufacturing expertise of the NASO team.

Naso

Red Light, Green Light in the heart of Paris

To celebrate the release of Squid Game Season 2, the Champs-Élysées hosted an immersive event dominated by the series' iconic 14-metre-tall Young-hee doll.

Surrounded by participants dressed as the show's characters and a life-sized recreation of the famous "Red Light, Green Light" game, thousands of visitors stepped into the world of the series, turning a spectacular installation into a truly immersive experience.

An Icon Reproduced in Every Detail

Building a replica at this scale is a lot more than just scaling up the proportions.

Every element was engineered to faithfully reproduce the original character: from the signature hair clip to the shoe buckles, right down to the wavy trim on the socks. A whole bunch of 3D details were built separately out of printed-fabric-covered foam and then applied to the inflatable afterward, adding depth and realism.

With 300 linear meters of fabric and around 250 hours of work, every component was developed, assembled, and tested in the NASO workshop before delivery.

The whole structure was engineered to work with an internal support system, completely hidden under a fabric covering, to guarantee stability and safety.

Refine some details

The doll's head

Shoe detail with Velcro attachment for the foam buckles

Inside the inflatable

Hand detail

Raised sock trim with digitally printed wave pattern

Before Leaving for Paris

Every large-scale installation begins inside our workshop.

Before shipment, each inflatable is fully assembled and inflated, allowing our team to verify proportions, construction details and material performance under real operating conditions.

Seeing the interior of the inflatable and the space it occupies during assembly offers a true sense of its scale, while highlighting the precision and craftsmanship behind every NASO project.

Once in Paris, the installation was completed in a single day by our specialised technical team.

Within just a few hours, what had been a collection of fabric panels and individual components became a 14-metre-tall scenic installation, ready to welcome visitors for the launch event.

Assembly inside the laboratory

Internal view of the inflatable with safety restraint system

Inflation phase

Installation of the finishing details

We Take On Challenges

Every project is a new challenge. From large-scale urban installations to scenography for international events, we put our experience to work for ideas that can genuinely surprise and engage an audience.

Thanks to Éclairis and all the professionals who helped bring this extraordinary project to life, turning a contemporary pop-culture icon into a live experience.

Dare to dream it, we make it real.

Credits

[ Éclairis ]
Web Site: eclairis.com
Instagram: @eclairis.evenement

[ NASO - Nasoallinsù Group ]
Web Site: naso.it
Instagram: @nasoallinsu