On the stage: the giant Head that creates emotions that last

Negramaro is an Italian leading band. Their music tour kicked off with an explosion of creativity and technology. Our colossal head captured the imagination and dominated the stage. The spectacular projections and light shows transformed this head into a living canvas, pulsating with emotions and images.

A Stage of Emotions

Imagine a 14-meter-tall colossus, a giant air structure head majestically rising above the stage, greeting spectators with a magnetic gaze as they arrive for Negramaro's new tour. This monumental creation, a true masterpiece of engineering, transported the audience into a dreamlike experience.

A head symbolizing the human mind and its complexity, where thoughts, dreams, and emotions flow, elements that make us unique individuals. It's a journey through human emotions and connections, with a strong emphasis on universal love.

The result was an interactive and dynamic artwork that adapted and transformed with the music, changing its appearance and lighting to match the different moments of the show. This created a visual dialogue with the songs, amplifying the emotional intensity of the concert.

Engineering the Imagination

The production of this extraordinary project has been both a triumph and a source of pride for us, as it provided an opportunity to showcase the value of our creations.

Every detail, from design to stitching, was carried out with dedication and precision: the design phase required 75 hours of meticulous work, while the graphic reconstruction kept our technicians engaged for 62 hours. The use of 500 meters of fabric, digitally printed with flawless accuracy, and the creation of 550 meters of internal partitions demanded 86 hours of skilled craftsmanship from our seamstresses, who stitched every detail with expertise.

Every aspect of safety was rigorously tested and verified through hundreds of trials, amounting to 64 hours of thorough inspections.

Thanks to the efficiency of our motors, the structure inflated in just 23 minutes and deflated in only 2 minutes. The speed at which this giant came to life is a testament to our innovation and expertise.
An interactive and dynamic artwork that adapts and transforms with the music.

Moments of Pure Magic

The air structure head for Negramaro is not just a stage design but a symbol of our commitment and passion for art and technology. Watching it come to life on stage was a moment of pure magic-a tangible demonstration of what we can achieve when innovation meets passion and dedication.

We extend our heartfelt thanks to Giò Forma, Tekset, Friends & Partners, and of course, Negramaro, for involving us in such a prestigious project. This collaboration allowed us to fully showcase our skills and highlight the dedication we pour into every creation.

Dare to dream it, we make it real.
An interactive and dynamic artwork that adapts and transforms with the music.
TOUR NEGRAMARO STADI2024 - Credits


[ Negramaro ]
Web Site: negramaro.com
Instagram: @negramaroofficia

[ Giò Forma ]
Web Site: gioforma.com
Instagram: @gioforma

[ Tekset ]
Web Site: tekset.it
Instagram: @tekset_scenografie

[ Friends & Partners ]
Web Site: friendsandpartners.it
Instagram: @friendsandpartners

[ NASO - Nasoallinsù Group ]
Web Site: naso.it
Instagram: @nasoallinsu


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From the sky to the heart of Milan