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NETFLIX immersive installation - Planet Veldt landed in the heart of Milan!

To celebrate the launch of "Rebel Moon - Part 1: Daughter of Fire," the sci-fi saga by Zack Snyder, Netflix has created an experiential installation in Milan, in Piazza Gae Aulenti.

NASO
NASO

An Interstellar Journey

In December 2023, Milan awakened in a science fiction setting.

In the evocative setting of Piazza Gae Aulenti, home to the most iconic building in Italy, the UNICREDIT tower, a scenic installation took place in just one night. It transported the audience toward the universe of "Rebel Moon." The reconstruction of the planet Veldt allowed for an exclusive preview of the new cinematic epic.

The main element was the gigantic red moon, 12 meters in diameter, immersed in a field of wheat, visually resembling the movie poster.

The Moon, tilted at 30°, was stabilized thanks to an innovative internal anchoring system within the structure, eliminating the need for external ropes, thus avoiding aesthetic and functional interference with the harmony of the structure. The internal lighting created a spectacular visual impact, especially as evening fell.

With its 450 square meters of digitally printed surface and a support base of 10 meters, the moon represented the focal point that captured attention and transported visitors into the atmosphere of the film.


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NASO

An unforgettable innovative experience

The installation surprised with its spectacular presence offering a unique interactive experience.

The rebels' headquarters, recreated next to the moon, allowed visitors to enter a container that simulated a spaceship.

A perfect spot for taking selfies with the moon in the background.
This space was designed to encourage sharing on social media, generating great visibility and a considerable viral impact.

Check out the project on Behance
behance.net
behance.net

Engage and Amaze the audience!

The Red Moon has represented a unique opportunity to create viral content and gain extensive media coverage.

Designed to attract not only science fiction enthusiasts but anyone looking for an immersive and original experience. The installation creates an emotional connection, expanding the film's narrative beyond the screen and making the audience an integral part of the story.

Dare to dream it, we make it real.
behance.net
Credits


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[ NASO - Nasoallinsų Group ]
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