The Enchanted Garden
To showcase its colorful new collection of sustainable Re-Candy bags made from recycled plastic, Furla decided to create a field of daisies inside the Senate Palace in Milan.
The artistic installation, designed by the New York-based studio DE-YAN, was brought to life with the help of Set Up Allestimenti.
Three giant daisies, measuring 2, 3, and 4 meters tall, along with 16 flower-shaped seats made from special recycled plastic, brought this dreamlike garden to life. Models paraded down the runway wearing the new bags from the historic Bologna-based Maison.
The visual effect was stunning: the beauty of the recycled daisies captured the attention of everyone present.