TATRAS

The Floating Garden at Milan Fashion Week

In this Women's Collection presentation by TATRAS, air based lilies floated gracefully on a pond, adding an enchanting touch to the showcase. These installations highlighted the brand's attention to detail and innovative approach, blending natural aesthetics with modern artistic elements.
The floating garden became a symbol of elegance and creativity, perfectly complementing the collection's themes while captivating the audience with its unique visual spectacle. Events like this demonstrate how imaginative installations can elevate fashion presentations into immersive experiences.

TATRAS
TATRAS

Water Lilies by Night

During Milan Fashion Week, the Giangiacomo Feltrinelli Foundation was transformed into a mesmerizing floating garden with inflatable water lilies as the centerpiece for the presentation of Women's Collection by TATRAS.

The installation, designed by Angelo Jelmini of Studio Aaahhhaaa, featured a reflective water surface where the elements mirrored beautifully, creating a unique and magical atmosphere. This innovative setup amplified the runway's scenic impact, offering an enchanting and emotionally engaging visual experience for all attendees.
TATRAS
TATRAS

Sophisticated Design and Visual Harmony

The choice of inflatable water lilies was meticulously crafted to seamlessly align with the artistic and refined themes of the collection, inspired by ancient Japanese paintings.

Each lily, made of technical nylon fabric, measured one meter in height and 1.2 meters in diameter. Internally illuminated, they highlighted the shapes and colors of TATRAS's outerwear, enhancing the collection's elegance.

Gently floating on the water, the lilies evoked a sense of calm and serenity, creating a harmonious backdrop that enriched the overall presentation and celebrated the creativity of the brand's designs.
TATRAS
TATRAS

An inspiring setting

The use of air structures in events brings immediate visual impact and the ability to transform any space into an extraordinary and suggestive environment.

We extend our gratitude to TATRAS and Angelo Jelmini of Studio Aaahhhaaa for choosing us. Their collaboration demonstrates how inflatables can be not only scenographic elements but also an innovative way to create dreamlike atmospheres that remain in the hearts of the audience.

This captivating setup highlights the creative potential of inflatables for unique and memorable event designs.

Learn more

TATRAS
TATRAS
Credits

[ TATRAS ]
Web Site: tatras-official.com
Instagram: @tatras_official

[ AAAHHHAAA ]
Web Site: aaahhhaaa.it
Instagram: @aaahhhaaa_urbanievigili

[ NASO - Nasoallinsų Group ]
Web Site: naso.it
Instagram: @nasoallinsu

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