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A Stunning Urban Installation for Milan Fashion Week

Eight tentacles peep out of the rooftop of the Versace Headquarters in Porta Nuova's Business District in Milan.

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Awe and Curiosity for Passersby

During Milan Fashion Week, a spectacular installation captured everyone's attention: eight giant tentacles emerging from the rooftop of the Versace headquarters in Porta Nuova's Business District. This extraordinary urban artwork not only highlighted the brand's innovation and creativity but also showcased unparalleled expertise in crafting large-scale inflatables.

The tentacles, made from durable nylon, stretch up to 12 meters in length with a base diameter of 130 cm. Each tentacle is adorned with 24 pairs of suction cups that gradually decrease in size, creating an incredibly dynamic and lifelike visual effect.

The challenge lay in completing the installation within tight deadlines, a record-breaking feat. The tentacles were crafted in just 48 hours, a testament to the efficiency and dedication we bring to every project.

From Idea to Reality

The tentacles, with their imposing and almost surreal presence, transformed the Versace Headquarters into a focal point of creativity and innovation, perfectly embodying the bold spirit of the fashion house.

Turning bold ideas into reality is made possible by the expertise and determination of our technicians and seamstresses.

Dare to dream it, we make it real.
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