Hochhinaus Luftwerbung

One Piece Straw Hat: creative branding!

In the heart of Hackescher Markt in Berlin, Germany, the gigantic inflatable amazed passersby and fans of the anime and manga series.

Hochhinaus Luftwerbung
Hochhinaus Luftwerbung
The transformation of the urban landscape carried out in 2022 to mark the release of the highly anticipated Japanese film "One Piece Red" in Germany proved to be a powerful creative strategy: an inflatable replica of the Straw Hat worn by Monkey D. Luffy, the protagonist of the famous anime and manga series One Piece by Eiichiro Oda, appeared in one of the central squares of Berlin.

With a diameter of 12 meters and a height of 5 meters, the air structure was installed with a hidden anchoring system at the base to ensure its stability and safety, despite the typical weather conditions of Berlin.

Thanks to the fidelity of digital printing and internal lighting, the straw hat shone in the nighttime context of the famous Festival of Lights in Berlin, capturing the attention of everyone present.

Shapes that create connections

Reproducing iconic objects from pop culture, like the straw hat from One Piece, not only attracts attention but also creates an immediate bond with the viewer, increasing the visibility of the event and making it memorable.

Dare to dream it, we make it real.
Hochhinaus Luftwerbung

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